Privacy Policy

Who we are

This Privacy Policy explains how Seller Central Consulting ("we", "us", "our") collects, uses, and protects personal information when you visit our website or get in touch with us. Seller Central Consulting is a trading name of Bansal International OÜ (registry code 17445166), a company registered in Estonia with its registered office in Tallinn, Estonia. We are an independent Amazon growth consultancy. For the purposes of the EU/UK General Data Protection Regulation (GDPR), Bansal International OÜ is the data controller of your personal information.

For any privacy question, reach us at hello@sellercentral.consulting.

What we collect

We collect information you give us directly and a small amount of technical data collected automatically.

Information you provide

• Your name and email address when you submit our contact form, which is powered by Typeform.
• Details you choose to share about your brand, products, store, or revenue.
• The content of any messages or correspondence you send us.

Information collected automatically

• Basic device and browser data, approximate location, and pages viewed, via Google Analytics.
• Cookies and similar technologies (see the Cookies section below).

How we use your information

We use your information to:

• Respond to your enquiry and discuss whether we're a fit to work together.
• Provide and improve our consulting services to clients.
• Send service-related communication you've asked for.
• Understand how the site is used so we can improve it.
• Meet our legal and accounting obligations.

We rely on your consent, our legitimate interest in running and growing our business, and — where you become a client — the performance of our contract with you, as the legal bases for processing.

Who we share it with

We do not sell your personal information. We share it only with trusted service providers who help us operate, and only as needed:

• Typeform — delivers and stores the enquiries you submit through our form.
• Google Analytics — helps us understand how the site is used.
• Our email and CRM tools, which store and manage our correspondence with you.
• Professional advisors (legal, accounting) where required.
• Authorities where we are legally obliged to disclose.

Some of these providers may process data outside the EU/UK. Where that happens, we rely on appropriate safeguards — such as the European Commission's Standard Contractual Clauses — to protect your information.

Cookies & analytics

Our site uses cookies and similar technologies to keep the site working, remember preferences, and measure traffic. We use Google Analytics to understand site usage; it sets cookies and processes data under Google's privacy policy. Our contact form is provided by Typeform, which may set cookies governed by Typeform's privacy policy.

For visitors in the EU/UK, non-essential cookies (such as analytics) are only set after you give consent through our cookie banner. You can change or withdraw your choice at any time, and you can also control cookies through your browser settings. Disabling some cookies may affect how parts of the site function.

How long we keep it

We keep personal information only as long as needed for the purposes above — to respond to you, to deliver services, and to meet legal, tax, and accounting requirements. When it's no longer needed, we delete or anonymise it.

Your rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you.
• Correct information that is inaccurate or incomplete.
• Request deletion of your information.
• Object to or restrict certain processing.
• Withdraw consent at any time.
• Request a copy of your data in a portable format.

Changes & contact

We may update this policy from time to time. When we do, we'll revise the "last updated" date above. Material changes will be made clear on this page.

Questions about this policy or how we handle your data? Write to hello@sellercentral.consulting.